Gamified learning has grown from being just a buzzword to a regular approach in the delivery of training. Even though gamification of learning has been around for a while now, eLearning producers continue to harness gamification techniques in training courses.

Studies have shown how gamified learning can help improve employee engagement, motivation, and retention of information from learning. Ultimately, this method or approach to training aims to enhance and improve the learning experience for your employees, keeping them more engaged throughout the training process.

It’s been suggested that 80% of people claimed learning would be more productive if it were game-oriented. There are a few reasons for this, and we explore them below:

Learning is exciting and interactive

Adding gaming elements to learning can help lift your content, making it more exciting and engaging. Whilst gamification isn’t meant to turn learning into a game (as such) it does enable greater human engagement. By making learning informative and exciting, learners are encouraged to interact, which leads to better recall of information. This makes it not only more fun for your employees, but also a much more effective method of learning.

A scientific basis for greater learning

The most important aim of learning is for users to retain the knowledge they gain. Gamification of learning can encourage learners to feel good, which positively impacts on retention of knowledge. As we know, when we win a game or achieve something positive and important to us, our brain releases dopamine because of this rewarding experience. This then helps us to better retain information, as we associate this happy feeling with learning something new. So not only are your employees learning something new, they will feel good while doing so, meaning we can wave goodbye to the moans and groans that corporate training usually incurs!

Improved learning experience

Many techniques provide a new environment for learning, which allows learners to practice real-life situations and challenges in a way that is safe. This leads to a greater and more engaged learner experience and again, better recall.


Gamification of learning lets employees work towards real-time, measurable targets where they receive useful feedback instantaneously, as their targets are achieved. Feedback can also be used to create a competitive edge, for example using points systems or putting people into teams and creating leaderboards. This adds an additional layer of engagement, but also may encourage your staff to complete their learning quicker and to really remember it!

Impact on the entire organisation

Gamification of learning (when used properly!) can produce a wealth of benefits for both your learners and your organisation. It’s no secret that gamification boosts motivation and engagement, encouraging learners to continue learning and build up their knowledge. With gamified learning encouraging a better learning experience and increased recall of information, these are benefits for the organisation as a whole due to the fact employees are more productive, leading to a significant improvement in performance across the board.

Does your business use gamification in its learning? If not, maybe it’s time to look at how you can implement this style of training into your company, enhancing employee engagement, training efficiency and ultimately, your bottom line.